Mos Def Marketing Genius?

What's a good way to get people talking about your album? How about releasing it with no press, advertising, insert, or interviews. Then less than 2 weeks after it's initial release, state that the album wasn't ready to come out and have the record pulled from shelves instantly deeming it a 'collector's item'. Now the same CD no one wanted to pick up last week is instantly flying off store shelves. And everyone is talking about it. Shit you’re reading about it right now. Genius.Here's the "unofficial-official" story: Mos Def's album True Magic leaked to the internet late December. The album was slated to drop 1/9/07 but the folks at Geffen and the Mighty Mos agreed to drop the album in advance to try to ease the piracy. The album dropped very hasty and the label did not have time to properly promote it. At the last second, the label changed their mind and wanted the CDs back in their hands to re-package it and give the work its proper shine. Oops, all the copies had already shipped to the retail stores and they began selling them, including UGHH.UGHH's Geffen contacts hinted that Mos wanted to drop an album and have the focus be entirely on the music, which is why the album came in nothing but a clear plastic case. Some websites have reported that Mos Def wanted to save the trees. At the end of the day the reality is the label was probably horrified that their "It's All About The Music" marketing campaign failed miserably. With just over 11K units scanned the first week, K-Fed was giving Mos a run for his money. So now "True Magic" will be re-released this spring, with new songs and apparently full artwork and advertising.