Reebok Teams With DJ Mick Boogie For New Series Of Mixtapes

Mixtape DJ Mick Boogie has hooked up with RBK/Reebok for a new series of mixtapes. The series, titled the RBK Artist Spotlight, will feature various RBK artists, including Jay-Z, 50 Cent, Pharrell, Lupe Fiasco and Lil Wayne. Fiasco will grace the first edition of the series while promoting his new shoe, The OG. "I'm very excited to be a part of this project," Boogie said. "Mixtapes are one of the greatest promotional tools in the urban marketplace, and I appreciate RBK for recognizing contributions that the mixtape has made to the urban culture and choosing me for this project. RBK already has some of the best shoes... and I look forward to working with them to create some of the best mixtapes!" Boogie's inclusion in the series was a natural fit, according to RBK marketing representative Ron Shaw. "When I was putting this project together, I knew Mick was the only DJ with the creative vision to make our promo CD sound like something people should have bought," he said. The RBK Artist Spotlight mixtapes, which are not available commercially, will drop every few months and be distributed by RBK field marketing reps at various Reebok urban events and key sneaker stores across the country. For more information, visit MickBoogie.com.