Queen Latifah Helps Usher in National Women's Confidence Day, New Curvation Project
Rapper/actress Queen Latifah was on hand yesterday (June 7) to welcome the arrival of the first annual National Women's Day on Capital Hill in Washington, D.C.
Latifah, along with the YWCA USA, Congresswoman Carolyn B. Maloney (D-NY) and VF Intimates' Curvation(R) brand, acknowledged the day, which helps raise awareness for, and celebrate the positive impact of confidence in women's personal and professional lives.
In addition to the Day, Latifah, Maloney and YWCA USA CEO Peggy Sanchez Mills held a press conference to launch the Curvation Project Confidence YWCA Educational Outreach Program, a multi-faceted program designed to give women the tools and information needed to build their personal confidence and self-esteem.
The national program, which targets women over age 18, will be held at YWCA's across the country.
"I'm so proud to be here today to celebrate National Women's Confidence Day and the launch of the Curvation Project Confidence YWCA Educational Outreach Program because I have always felt strongly about empowering women," said Latifah, the spokesperson, inspiration and creative advisor to the Curvation brand. "I'm living proof that with confidence and by believing in yourself, you can accomplish any goal. So, in honor of National Women's Confidence Day, I'm encouraging all women to take the first step -- no matter how big or small -- to making their dreams a reality."
The Curvation program will be made up of several components, including focus groups in five major U.S. markets; an online survey of women's beliefs, attitudes and practices pertaining to confidence and self-esteem and the development of a 9-month curriculum and "How-To" Kit based on findings from the research and focus groups.
The information will be made available to 16,000 employees and volunteers in nearly 300 local YWCA's via intranet.
Latifah, along with the YWCA USA, Congresswoman Carolyn B. Maloney (D-NY) and VF Intimates' Curvation(R) brand, acknowledged the day, which helps raise awareness for, and celebrate the positive impact of confidence in women's personal and professional lives.
In addition to the Day, Latifah, Maloney and YWCA USA CEO Peggy Sanchez Mills held a press conference to launch the Curvation Project Confidence YWCA Educational Outreach Program, a multi-faceted program designed to give women the tools and information needed to build their personal confidence and self-esteem.
The national program, which targets women over age 18, will be held at YWCA's across the country.
"I'm so proud to be here today to celebrate National Women's Confidence Day and the launch of the Curvation Project Confidence YWCA Educational Outreach Program because I have always felt strongly about empowering women," said Latifah, the spokesperson, inspiration and creative advisor to the Curvation brand. "I'm living proof that with confidence and by believing in yourself, you can accomplish any goal. So, in honor of National Women's Confidence Day, I'm encouraging all women to take the first step -- no matter how big or small -- to making their dreams a reality."
The Curvation program will be made up of several components, including focus groups in five major U.S. markets; an online survey of women's beliefs, attitudes and practices pertaining to confidence and self-esteem and the development of a 9-month curriculum and "How-To" Kit based on findings from the research and focus groups.
The information will be made available to 16,000 employees and volunteers in nearly 300 local YWCA's via intranet.
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