Thursday, January 25, 2007

Rawkus, Naledge Team With Voxonic To Translate Single

As technology continues to play an increasing role in the way that music is delivered to consumers, technology Voxonic Inc. and Rawkus Records have announced that they will release a single from rap artist, Naledge, using software which transforms voices into foreign languages.The single will be selected from Naledge’s forthcoming album Naledge is Power which features production from Just Blaze, 9th Wonder and Pete Rock.“Voxonic’s ability to customize voice for web and mobile applications has a huge appeal and is certainly a great business in 2007,” said Brian Brater, Co-founder of Rawkus Records. “We anticipate Voxonic enabling Naledge to reach a wider audience than the typical artist can.”Naledge, born Jabari Evans, has been selected to serve as the test client for this new partnership and will have his entire album translated in various languages.Through Voxonic’s technology, Naledge’s album can be converted into more than 1,400 different languages with 99% accuracy of the original speaker’s voice. The new partnership is expected to provide significant exposure to audiences abroad for Rawkus, which is known for breaking many underground Hip-Hop acts including Talib Kweli, Mos Def and Common. “It’s exciting to see various music artists break international barriers, which can ultimately reverse the decline of record sales," stated Arie Deutsch, President of Voxonic Inc. “With Voxonic’s technology, record labels, independent artists and music franchises can expect to see a steady increase in sales.” Naledge is Power is set to hit stores later this year.