Lil Scrappy Launches 'G's Up TV'
Reprise Records launched G's Up TV today (Nov. 21), a new online show starring Atlanta-based rapper Lil Scrappy.
The documentary-style Internet television show features Lil Scrappy recounting his life and how he broke into the music industry. The rapper will also appear in a variety of humorous skits, which include a cognac tasting contest with Lil Jon, a food run with friends and a skit where he enters into record label's master tape vault.
Guests on the show include Lil Jon, Three 6 Mafia, Jaime Kennedy and Stu Stone, Young Buck, Young Dro and others.
"'G's Up TV' is the other side of me -- not just doing the rap thing," Lil Scrappy said in a statement. "It'll help people understand what I'm about, beyond my music career -- the real Scrappy."
A trailer of the show that was posted on popular video sharing site Youtube garnered over 1.5 million views in just six weeks.
"The current climate requires us to be innovative and resourceful when it comes to delivering content to consumers and fans," said Reprise's Sr. Director of Creative & Visual Content Denise Williams. "We built and housed our set at Warner Bros./Reprise Records' office, in order to transform and create an environment for any artist from any genre."
G's Up TV debuted today and new episodes will be released each week until December 5, when Lil Scrappy releases his full length album Bred 2 Die, Born 2 Live, which is executive produced by 50 Cent and Lil Jon.
For more information visit www.lilscrappy.com and http://gsup.tv/.
The documentary-style Internet television show features Lil Scrappy recounting his life and how he broke into the music industry. The rapper will also appear in a variety of humorous skits, which include a cognac tasting contest with Lil Jon, a food run with friends and a skit where he enters into record label's master tape vault.
Guests on the show include Lil Jon, Three 6 Mafia, Jaime Kennedy and Stu Stone, Young Buck, Young Dro and others.
"'G's Up TV' is the other side of me -- not just doing the rap thing," Lil Scrappy said in a statement. "It'll help people understand what I'm about, beyond my music career -- the real Scrappy."
A trailer of the show that was posted on popular video sharing site Youtube garnered over 1.5 million views in just six weeks.
"The current climate requires us to be innovative and resourceful when it comes to delivering content to consumers and fans," said Reprise's Sr. Director of Creative & Visual Content Denise Williams. "We built and housed our set at Warner Bros./Reprise Records' office, in order to transform and create an environment for any artist from any genre."
G's Up TV debuted today and new episodes will be released each week until December 5, when Lil Scrappy releases his full length album Bred 2 Die, Born 2 Live, which is executive produced by 50 Cent and Lil Jon.
For more information visit www.lilscrappy.com and http://gsup.tv/.
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