Marc Ecko Links With Nissan To Create Custom Pathfinder, Armada
Clothing and magazine mogul Marc Ecko has teamed with Nissan of North America to modify the design of the car giant's two popular SUV's, the Nissan Pathfinder and the Nissan Armada.
The new partnership, dubbed "SHIFT_unltd," was forged to allow both brands to expand their audience, yet retain their individuality.
The ecko unltd. Nissan Pathfinder will contain a modified grill, a custom black and grey camouflage paint job, black leather 1960's style seats, accent molding, a wood grain steering wheel and other accessories.
Ecko's Cut & Sew Nissan Armada comes with a cream Landau roof, whitewall tires, custom hubs, an extra roomy glove box, metal gas and brake pedals, a wireless communication system, roadster-style gauges and other custom features.
“Side by side, these two vehicles share a design heritage, yet each has its own distinct character,” Ecko said. “My goal is to take that character to the next level and to express the vehicles’ individuality through bold, original design and superior execution.”
Ecko will also create limited co-branded jackets, T-shirts, leather key chains, woven button-downs and other accessories that will be give away at events and sold online at www.nissan.eckounltd.com.
Proceeds of the accessory sales will benefit Sweat Equity Enterprises, a nonprofit that teaches youth professional design and technology skills, while working for leading design companies.
“Both the Nissan Pathfinder and Nissan Armada are known for their power, style and energy, which is also characteristic of Marc Ecko’s creative artistry and compelling vision,” added Jan Thompson, vice president of marketing, NNA. “His design will bring together two great brands that already have an established relationship with street culture, making it a natural and ideal fit.”
The two Nissan SUV's designed by Ecko will be unveiled at a special invite-only event taking place in New York this Oct.
The new partnership, dubbed "SHIFT_unltd," was forged to allow both brands to expand their audience, yet retain their individuality.
The ecko unltd. Nissan Pathfinder will contain a modified grill, a custom black and grey camouflage paint job, black leather 1960's style seats, accent molding, a wood grain steering wheel and other accessories.
Ecko's Cut & Sew Nissan Armada comes with a cream Landau roof, whitewall tires, custom hubs, an extra roomy glove box, metal gas and brake pedals, a wireless communication system, roadster-style gauges and other custom features.
“Side by side, these two vehicles share a design heritage, yet each has its own distinct character,” Ecko said. “My goal is to take that character to the next level and to express the vehicles’ individuality through bold, original design and superior execution.”
Ecko will also create limited co-branded jackets, T-shirts, leather key chains, woven button-downs and other accessories that will be give away at events and sold online at www.nissan.eckounltd.com.
Proceeds of the accessory sales will benefit Sweat Equity Enterprises, a nonprofit that teaches youth professional design and technology skills, while working for leading design companies.
“Both the Nissan Pathfinder and Nissan Armada are known for their power, style and energy, which is also characteristic of Marc Ecko’s creative artistry and compelling vision,” added Jan Thompson, vice president of marketing, NNA. “His design will bring together two great brands that already have an established relationship with street culture, making it a natural and ideal fit.”
The two Nissan SUV's designed by Ecko will be unveiled at a special invite-only event taking place in New York this Oct.
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