Basketball Line And1 Gets New Partnership, Embarks on Tour
Basketball apparel giant AND 1 announced its new partnership with event corporation AEG Live earlier today (April 26).
As part of their agreement, AEG will help AND 1 produce its popular "AND 1 Mix Tape Tour" which since its' 1999 launch has become known as the nation's premiere playground basketball event.
"We are so proud to have AEG Live as our tour partner," said Lisa Fusco, GM of the Mix Tape Tour via a statement. "This new partnership will allow AND 1 to bring streetball to an even bigger audience by leveraging AEG's touring and marketing expertise. In conjunction with AEG, our Mix Tape games this summer will be hotter and more exciting than ever before."
The "AND 1 Mix Tape Tour" will hit 25 major cities this summer, kicking off on June 4th in Los Angeles, CA and wrapping up in New York on August 25th.
The tour will feature the newly signed players The Air Up There, Silk, Assassin and Bad Santa, as well as living legends Hot Sauce, Main Event, Half Man-Half Amazing, AO, Professor, Spyda and others. They will be taking on the best basketball talent each city can bring, with local ballers vying for an endorsement contract and a probable feature on the fifth season of "Streetball: The AND 1 Mix Tape Tour presented by Mountain Dew" on ESPN2 this summer.
"We are very excited to embark on this new partnership," added Shawn Hunter, President of AEG Sports. "We believe that a property like The AND 1 Mix Tape Tour, that so effectively and successfully blends together the worlds of sports and entertainment, will continue to have great growth potential. With AEG's variety of affiliated divisions and assets, this is clearly an event that our organization will continue to invest more and more resources in the coming years."
Tickets for the tour will go on sale nationally this Saturday (April 29) and will be available via tickertmaster.com.
Here is And 1 Mixtape Tour Dates/Schedule:
June 4th Los Angeles, CA HomeDepotCenter
June 7th Oakland, CA Oakland Arena
June 11th Portland, OR Rose Garden
June 15th Salt Lake City, UT The E Center
June 19th Phoenix, AZ, US AirwaysCenter
June 22nd Denver, CO Denver Coliseum
June 25th San Antonio, TX Freeman Coliseum
June 28th Houston, TX Reliant Arena
July 2nd Kansas City, MO Kemper Arena
July 6th Minneapolis, MN TargetCenter
July 9th Milwaukee, WI US Cellular Arena
July 13th Indianapolis, IN Conseco Fieldhouse
July 15th Chicago, IL United Center
July 20th Detroit, MI Cobo Arena
July 24th Cleveland, OH WolsteinCenter
July 27th Louisville, KY Freedom Hall
July 30th Atlanta, GA GwinnettCenter
Aug. 3rd Miami, FL Bank United Center
Aug. 6th Orlando, FL UCF Arena
Aug. 9th Raleigh, NC RBCCenter
Aug. 12th Washington, D.C. VerizonCenter
Aug. 16th Norfolk, VA ConstantCenter
Aug. 19th Philadelphia, PA WachoviaCenter
Aug. 22nd Boston, MA, TD BanknorthGarden
Aug. 25th New York, NY Madison Square Ga
As part of their agreement, AEG will help AND 1 produce its popular "AND 1 Mix Tape Tour" which since its' 1999 launch has become known as the nation's premiere playground basketball event.
"We are so proud to have AEG Live as our tour partner," said Lisa Fusco, GM of the Mix Tape Tour via a statement. "This new partnership will allow AND 1 to bring streetball to an even bigger audience by leveraging AEG's touring and marketing expertise. In conjunction with AEG, our Mix Tape games this summer will be hotter and more exciting than ever before."
The "AND 1 Mix Tape Tour" will hit 25 major cities this summer, kicking off on June 4th in Los Angeles, CA and wrapping up in New York on August 25th.
The tour will feature the newly signed players The Air Up There, Silk, Assassin and Bad Santa, as well as living legends Hot Sauce, Main Event, Half Man-Half Amazing, AO, Professor, Spyda and others. They will be taking on the best basketball talent each city can bring, with local ballers vying for an endorsement contract and a probable feature on the fifth season of "Streetball: The AND 1 Mix Tape Tour presented by Mountain Dew" on ESPN2 this summer.
"We are very excited to embark on this new partnership," added Shawn Hunter, President of AEG Sports. "We believe that a property like The AND 1 Mix Tape Tour, that so effectively and successfully blends together the worlds of sports and entertainment, will continue to have great growth potential. With AEG's variety of affiliated divisions and assets, this is clearly an event that our organization will continue to invest more and more resources in the coming years."
Tickets for the tour will go on sale nationally this Saturday (April 29) and will be available via tickertmaster.com.
Here is And 1 Mixtape Tour Dates/Schedule:
June 4th Los Angeles, CA HomeDepotCenter
June 7th Oakland, CA Oakland Arena
June 11th Portland, OR Rose Garden
June 15th Salt Lake City, UT The E Center
June 19th Phoenix, AZ, US AirwaysCenter
June 22nd Denver, CO Denver Coliseum
June 25th San Antonio, TX Freeman Coliseum
June 28th Houston, TX Reliant Arena
July 2nd Kansas City, MO Kemper Arena
July 6th Minneapolis, MN TargetCenter
July 9th Milwaukee, WI US Cellular Arena
July 13th Indianapolis, IN Conseco Fieldhouse
July 15th Chicago, IL United Center
July 20th Detroit, MI Cobo Arena
July 24th Cleveland, OH WolsteinCenter
July 27th Louisville, KY Freedom Hall
July 30th Atlanta, GA GwinnettCenter
Aug. 3rd Miami, FL Bank United Center
Aug. 6th Orlando, FL UCF Arena
Aug. 9th Raleigh, NC RBCCenter
Aug. 12th Washington, D.C. VerizonCenter
Aug. 16th Norfolk, VA ConstantCenter
Aug. 19th Philadelphia, PA WachoviaCenter
Aug. 22nd Boston, MA, TD BanknorthGarden
Aug. 25th New York, NY Madison Square Ga
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